LG B3 Series 77-Inch OLED Smart TV Review AI-Powered 4K Performance and Gaming Features

  • Stunning picture clarity with deep blacks and vibrant colors, thanks to the self-lit OLED pixels.
  • The a7 AI Processor Gen6 enhances both picture and sound quality for a truly immersive viewing experience.
  • Smooth motion and lifelike visuals are achieved through the native 120Hz refresh rate, perfect for sports and action-packed scenes.
  • Exceptional gaming features like NVIDIA G-Sync, AMD FreeSync Premium, and VRR ensure a seamless gaming experience.
  • Intuitive and organized interface with webOS 23, offering Quick Cards and instant access to over 300 free channels.
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Description

A Visual Feast: Picture Quality and OLED Brilliance

The LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA had me hooked from the moment I turned it on. The self-lit OLED pixels are nothing short of mesmerizing. These 8.3 million self-lit pixels work individually, delivering true black levels that make any scene pop. Watching a dark, moody thriller on this screen is like stepping into another dimension. The dynamic tone mapping and HDR technology amp up the visuals, creating a vibrant contrast that feels alive. I tested it both in a brightly lit room and a dark one, and honestly, the performance was consistently stellar. The 16:9 aspect ratio offers a cinematic experience, and the 120Hz native refresh rate ensures buttery-smooth motion, whether you’re watching fast-paced sports or action-packed movies.

AI Picture Processor and Audio Performance

This TV isn’t just about visuals—it’s also about brains. The a7 AI Processor Gen6 works behind the scenes to enhance whatever you’re watching. It automatically adjusts the picture and sound, and I noticed the improvements instantly. For example, dialogue became clearer even in noisy action scenes, and colors appeared more natural. As someone who appreciates good sound but doesn’t own a separate audio system, the Dolby Atmos integration was a game-changer. The sound feels like it wraps around you, creating a mini home theater in your living room. The built-in speakers surprised me with their depth and clarity. While it won’t replace a high-end soundbar, it’s more than adequate for casual viewing.

Gaming Paradise: Features for Competitive Edge

Gaming on this TV is an absolute joy, and I don’t say that lightly. The 0.1ms response time and VRR (Variable Refresh Rate) made my gaming sessions feel incredibly immersive. Whether I was battling enemies in a fast-paced RPG or exploring open-world landscapes, the visuals were crisp, and the gameplay was seamless. The NVIDIA G-Sync and AMD FreeSync Premium compatibility eliminate screen tearing and stuttering, which is a huge deal for competitive gamers. I tested multiple consoles using the four HDMI 2.1 inputs, and switching between them was effortless. The LG Game Dashboard and Game Optimizer features make it easy to tweak settings without interrupting gameplay, a thoughtful touch that gamers will appreciate.

Ease of Use: webOS 23 and Smart Features

Setting up the TV was straightforward, and the Magic Remote made navigating the webOS 23 interface a breeze. The Quick Cards feature is a lifesaver for someone like me who juggles multiple streaming apps. I was able to group my apps into categories like “Movies” and “Sports,” which cut down on endless scrolling. The inclusion of LG Channels with over 300 free options is a neat perk, especially if you’re trying to cut the cord. I also appreciated the seamless integration with voice assistants like Alexa. Asking Alexa to play my favorite show or adjust the volume felt natural and saved me from fumbling with the remote.

Positives

  • Stunning OLED display with perfect blacks and vibrant colors.
  • 120Hz refresh rate ensures smooth motion for movies, sports, and games.
  • Smart features like webOS 23 and Quick Cards simplify navigation.
  • Dolby Vision and Dolby Atmos create an immersive home theater experience.

Areas of Concern

While I’m impressed overall, the TV isn’t without its faults.

  • The built-in speakers, while decent, won’t satisfy audiophiles.
  • Price point might feel steep for those on a tighter budget.
  • Brightness levels could be slightly higher for well-lit rooms.

Competing Products

Compared to similar OLED TVs, this one holds its ground remarkably well. Sony’s A80L OLED TV, for instance, offers comparable picture quality but lacks the intuitive webOS interface that makes this LG model shine. On the other hand, Samsung’s QD-OLED models boast higher peak brightness, which might appeal to those with sunlit living spaces. However, Samsung’s gaming features don’t feel as robust as those in the LG lineup. The LG model carves its niche with its thoughtful gaming-oriented features and an incredibly user-friendly interface.

Price Performance

The cost of this TV positions it as a premium product, but the features justify the investment. The value for money comes through in the exceptional picture quality, advanced AI processing, and gaming capabilities. While it’s not the most budget-friendly option, its versatility makes it a worthwhile splurge for movie buffs, gamers, and tech enthusiasts alike. If you’re looking for a true value OLED TV, this one should definitely be on your radar.

Additional information

Brand Name

LG

Item Weight

66.1 Pounds

Product Dimensions

10.6 x 67.8 x 41.1 inches

Item model number

OLED77B3PUA

Color Name

Black

Special Features

AI Picture, AI Upscaling, FILMMAKER MODE, Picture Processor, Dolby Vision, Dynamic Tone Mapping, Dimming Technology, HDR (High Dynamic Range)

Speaker Type

Built-In

Standing screen display size

77 Inches

Aspect Ratio

16:9

Voltage

120 Volts

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